The Secret to Tech Startup Success: Speed and Simplicity

Winning technology companies become winners and remain winners by satisfying human desires with greater SPEED and/or SIMPLICITY than those who came before them. Those who keep that in mind will profit immensely. Those who lose sight of that will have problems.

If you are running a tech startup, remember that to win over the long haul, you must satisfy human desires with greater speed and/or simplicity than current market leaders. The easiest way to do that is to take a human desire…one that has been around for a long time…and make it more easily attainable by using technology to remove steps from what people are currently doing to satisfy that desire.


Entrepreneurs are professional step removers.

Bottom Line: Help people get what they want faster and/or more simply, and profit immensely.